Overview

Led an organic integrated campaign to promote a campus Open House event and boost on-site attendance. The strategy unified social media, email, blog content, student testimonials, and on-campus signage to build excitement and drive RSVPs positioning the school as an accessible, hands-on training destination.

Role: Quality Assurance | Compliance Liaision

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Deliverables

Organic content calendar across Instagram, Facebook, and TikTok

Video snippets and photo carousels showcasing campus life and staff

SMS drip sequence with CTA to RSVP and personalized reminders

Landing Page with countdown and event scheduling

Branded digital flyers and posters for community partners and local outreach

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Results

2x increase in open house attendance YoY

70% of attendees reported hearing about the event through social media or email

Increased direct site traffic and campus tour sign-ups following the event