Overview

Developed and led a unifying brand campaign that celebrated the individuality of each campus within a national aviation trades school network. Created a series of custom visual symbols one for each location integrating local pride, aviation themes, and program identity to strengthen school spirit while maintaining brand cohesion.

Role: Creative Director | Designer

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Deliverables

Custom symbol/icon design for each campus (15+ total)

Campus-branded merchandise, social templates, and signage mockups

Internal launch kit with story behind each symbol

Results

Merchandise pre-orders surpassed initial forecast by 2x

Strengthened sense of identity at the campus level while reinforcing national brand unity

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