Overview

Assisted in full website redesign, rebrand, and launch to improve navigation, organization, and accessibility for prospective students and partners, working with developers and SEO content specialist to increase visibility in (SERPs)Search Engine Results Pages like Google and Bing.

Role: Assistant Creative Director | Quality Assurance Controller & Product Manager

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Objective

Modernize brand visuals

Streamline content structure

Enhance mobile and ADA accessibility

Improve lead capture and user engagement

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Deliverables

UX/UI redesign and updated site architecture and design tokens within (DAM) Digital Asset Managment System for brand design

Brand refresh (typography, color, iconography)

Interactive program filter and mobile optimization

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