Overview

Developed and led a unifying brand campaign that celebrated the individuality of each campus within a national aviation trades school network. Created a series of custom visual symbols one for each location integrating local pride, aviation themes, and program identity to strengthen school spirit while maintaining brand cohesion.

Role: Creative Director | Designer

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Deliverables

Custom symbol/icon design for each campus (15+ total)

Campus-branded merchandise, social templates, and signage mockups

Internal launch kit with story behind each symbol

Results

Merchandise pre-orders surpassed initial forecast by 2x

Strengthened sense of identity at the campus level while reinforcing national brand unity

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Concept

Logo set consist of multidisciplinary set of logo styles incorporating negative space, line work, symbolism and concept across multiple industries including aviation, restaurants, trades workforce, non profit, recreation, and corporate industries.

1. Express the stories of immigrants, migrants, and refugees in their constant mobility and cramped living spaces, by merging a suitcase with a tenement building.

2. Use lines outlining the letter E and C forming an abstract cyclist at bids eye view.

3. Form and ace symbol out of tools to convey different facites of plumbing.

4. Use a front facing tire wheel on a microphone base to emphasis the workforce trades topics of a podcast.

5. Include symbolic symbols of the food prepared, by combining a simple rustic bread shape and duck silhouette of American style cuisine as it relates to the type of food this tavern prepares.

Role: Creative Director | Designer

Awards

1. 2021 AAF-Hampton Roads American Advertising Awards - Silver ADDY

1. 2021 The National Student Show and Conference - Certificate of Merit

2. 2021 60th Annual Richmond Show DystopiAD - Logo Design - Cannon Ball Recipient

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