Overview
Led a project to give the company’s brand a fresh, modern look and make its messages clearer inside and outside the company. One big part of the project was creating a set of custom icons to help everyone use the same visuals and make information easier to understand on all platforms.

Role: Creative Director | Designer | Brand Manager

What I Made:

A new brand guide with updated colors and fonts

A full set of icons showing different services, teams, and company values

Ready-to-use templates for PowerPoint, social media, reports, and emails

A short training for the marketing and design teams on how to use the new icons

Results:

More employees started using the brand tools across every department

Company visuals looked more consistent and professional everywhere

Cut design time by 20% for internal projects

Leaders and team members gave great feedback and said the materials were easier to use and more engaging

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