Project Brief

Brand system for custom bicycle shop in Norfolk, Virginia, centered around educating and encouraging the surrounding bike community with local trails and bike care connecting the Hampton Roads area.

East Coast Bicycles offers a variety of bike brands, and strives to assist offering quality materials and advice to get the customer cycling like a professional cyclist getting down to the science of a good cyclist.

Role: Creative Director | Designer | Content Research

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Concept

Use lines expressing the connection of cities in an illustration of bike hubs and biking sites.

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Awards

2021 60th Annual Richmond Show DystopiAD - Brand ID System - Cannon Ball Recipient

2021 60th Annual Richmond Show DystopiAD - Logo Design - Cannon Ball Recipient

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