Overview
Created and launched a special web page to attract people interested in learning skilled trades. The goal was to get more sign-ups by making the page easy to use, writing clear and convincing messages, and testing different photos that showed real people working in trade careers.

Role: Creative Director | Marketing Strategist | Content Researcher

What I Made:

A custom landing page with a clear sign-up button and form

Writing and visuals that connect with people interested in trades

Tests comparing different pictures and form placements to see what worked best

Tracking tools like Google Analytics and Meta Pixel to measure results

Results:

Lowered the cost per lead by 19% in the first two weeks

Got more people to stay on the page longer and fewer to leave right away