Overview

Designed and executed a targeted landing page strategy to capture high-intent leads for skilled trades programs. Focused on optimizing user engagement and conversion through streamlined UX, persuasive copy, and A/B testing of hero imagery featuring diverse individuals in skilled trades environments.

Role: Creative Director | Marketing Strategist | Content Research

Deliverables

Custom landing page with clear CTA and lead form

Copywriting and visual strategy to resonate with trade-focused audiences

A/B testing of imagery and form placement

Integration of tracking tools (Google Analytics, Meta Pixel)

Results

Overall CPL reduced by 19% within the first two weeks

Increased engagement metrics: lower bounce rate and longer dwell time