Overview

Leading targeted social media campaigns featuring 27 real students on individual digital “ticket” graphics to promote an upcoming campus event. Each ticket highlighted the student’s name, photo, and personal interests directly reflecting the diverse demographics and passions represented across the campus community. The goal was to drive engagement, attendance, and campus pride.

Role: Creative Director | Designer | Content Strategist

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Deliverables

27 personalized ticket-style carousel social media graphics (photo + student interest)

Campaign hashtag and visual identity system

Coordinated student ambassador repost strategy

Engagement-focused captions and scheduling calendar

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Results

Campaign reach exceeded 15K organically in one week

+54% increase in event RSVP conversions via social platforms

Strong peer-to-peer engagement: over 400 shares and 1,000+ reactions

Boosted visibility among underrepresented student groups