Overview

Led the development of a live Digital Bookshelf an interactive, on-campus installation offering instant access to digital versions of the school’s print collateral via touchscreen or QR code scan. The experience delivered a modern, cost-effective solution for sharing brochures, catalogs, and flyers, while integrating a built-in referral form to support lead capture and peer outreach.

Role: Creative Director | Presentation Designer | UX Strategist

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Deliverables

Touchscreen kiosk interface design and setup

QR code signage for mobile access at high-traffic campus locations

UX design for interactive browsing of catalogs, flyers, and program brochures

Referral form integration with backend routing and CRM capture

Branded digital interface aligned with school’s visual identity

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Results

Reduced physical print demand by 42% within one semester

Over 1,100 unique QR code scans in the first 60 days

Referral form submissions generated 22% of new inquiries from peer-to-peer sharing

Increased student engagement with program information in a modern, self-serve format