Overview
Led the creation of a Digital Bookshelf — a touchscreen station on campus where students could quickly look through digital versions of brochures, flyers, and catalogs. People could use the screen or scan a QR code to see everything on their phones. It made sharing information easier, cheaper, and more modern, while also letting students refer friends through a built-in form.

Role: Creative Director | Presentation Designer | UX Strategist

What I Made:

Designed and set up the touchscreen display

Created QR code signs for busy areas around campus

Designed the digital browsing system for all brochures and program info

Added a referral form that connects to the school’s contact system

Made sure the design matched the school’s colors and branding

Results:

Cut down on paper printing by 42% in one semester

Got over 1,100 QR scans in the first 60 days

22% of new leads came from students sharing the form with friends

Made it fun and easy for students to explore programs on their own