Overview

Led a strategic brand refresh to modernize the company’s visual identity and improve clarity across internal and external communications. A key focus was the development and rollout of a custom iconography system to support consistency, scalability, and ease of visual comprehension across departments and platforms.

Role: Creative Director | Designer | Brand Manager

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Deliverables

Updated brand style guide with refreshed color palette and typography

Custom icon set representing services, departments, and values

Templates for PowerPoint, social media, internal reports, and email signatures

Icon usage training for in-house marketing and design teams

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Results

Increased internal adoption of brand assets across all departments

Enhanced visual consistency across corporate decks and digital channels

Reduced design turnaround time by 20% for internal comms

Positive feedback from leadership and improved user engagement in brand materials

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