Overview

Directed the launch of a self-care e-commerce site designed to offer affordable, feel-good essentials for everyday wellness. The project blended soothing visuals, clear product storytelling, and a spa-inspired user experience to elevate the brand and convert wellness-focused shoppers.

Role: Creative Director | Digital Performance Analyst

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Objective

Brand identity (logo, palette, tone of voice)

Shopify site design and UX flow

Product photography and copywriting

Homepage banners, featured product sections, and bundle offers

Email welcome series and organic social media starter kit

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Results

Site launch met 30-day sales goals within 12 days

Bounce rate under 30% in the first month

Repeat customer rate of 22% after 45 days

Positive customer feedback on visual appeal and ease of use

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