Overview
Led the launch of an online store that sells affordable self-care products to help people feel good every day. The website was made to look calm and relaxing, like a spa, with clear pictures and stories about each product to attract wellness-loving shoppers.

Role: Creative Director | Digital Performance Analyst

Goals:

Create the brand’s look and style (logo, colors, and voice)

Design the Shopify website and make it easy to use

Take product photos and write short, catchy descriptions

Make homepage banners, highlight products, and create bundle deals

Set up welcome emails and social media posts to start promoting the brand

Results:

The website hit its 30-day sales goal in only 12 days

Fewer than 30% of visitors left right away in the first month

22% of customers came back to shop again within 45 days

Customers said they loved how pretty and easy to use the site was