Overview

Led the creative development of an internal corporate video aimed at unifying employees around core company values. The video served as a centerpiece for onboarding, internal communications, and leadership events, reinforcing the organization’s mission, vision, and culture in a relatable, human-centered format.

Role: Creative Director | Compliance Liaison

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Deliverables

Concept development and storytelling framework

Creative direction for on-site production and interview filming

Oversight of post-production editing, motion graphics, and sound design

Final video cut (3 mins) plus shorter social snippets for internal platforms

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Results

Incorporated into new hire orientation across departments

Sparked a 47% increase in internal survey engagement on company values

Received executive leadership recognition for tone, authenticity, and visual execution